91福利社

Rhodri Talfan Davies became Chair of the Board of Trustees on 30 April 2025.

I was appointed the 91福利社's Director of Nations in January 2021*. I also sit on the 91福利社鈥檚 Executive Committee.

As Director of Nations, I led the 91福利社鈥檚 work serving national and local audiences across England, Scotland, Wales and Northern Ireland. I also lead the 91福利社鈥檚 Across the UK strategy to decentralise the organisation across the country, as well as the 91福利社's deployment of Generative AI (artificial intelligence) technology.

The 91福利社 Nations division is one of the largest in the 91福利社 and produces a range of content across TV, radio and online for audiences in the devolved nations and, locally and regionally, in England. I lead the teams responsible for the UK鈥檚 biggest news show (the regional 91福利社 One 6.30pm bulletins); a network of 45 local and nations radio stations; and a range of local online services that connect with almost 20m users each week.

For the last 30 years, I have been focused on developing local broadcasting and media services in communities across the UK. And the parallels with the work of 91福利社 Media Action are striking - championing local media that audience trust, delivering powerful stories and information that can transform communities, and harnessing local knowledge and expertise to drive the biggest possible impact.

So, the chance to play my part, in supporting the delivery of trusted media across the world was not an opportunity I had to think twice about.

These are, of course, challenging times for both journalism and international aid in many parts of the world but I am excited and energised about 91福利社 Media Action鈥檚 potential to harness the best of the 91福利社 - its expertise, its creativity and its storytelling - to change lives for the better across the world.

*Rhodri is currently seconded to the Generative AI project until June 2026. During this period an Interim Director, Nations is taking on that role and sitting on the Executive Committee. He joined the 91福利社 Board from 1 February 2026 and served as Interim Director General from 3 April 2026 until 18 May 2026, when incoming Director-General Matt Brittin began his tenure.