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Business writing, the words you read on corporate websites, brochures and sales materials, is typically bland and boring. So much so that our regular contributor Lucy Kellaway of the Financial Times hands our annual awards for what she calls corporate guff. But Lucy is poised to leave the world of journalism and enter one where corporate speak matters, and she's learnt a few things about the limits of business writing on the way. (Picture: Hands on a computer keyboard. Picture credit: Thinkstock.)
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