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SLICE: Politics and Personality

Jolyon Jenkins investigates personality and how it can be measured.

Radio 4,5 episodes

Episodes

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E is for Elections
Is psychographic targeting so bad? Could it be a way to re-engage people in politics?
15 Jun 2018,14 mins
C is for Campaigning
Can you change people's political opinions if you target their individual personality?
14 Jun 2018,14 mins
I is for Inclinations
Does your personality predict your likely political opinions?
13 Jun 2018,14 mins
L is for Likes
Can you accurately predict someone's personality from their Facebook likes?
12 Jun 2018,14 mins
S is for Selfhood
Big Data seems to know a lot about us. But what is personality and can you measure it?
11 Jun 2018,14 mins