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C4 'shot itself in the foot' over Bake Off
Former Channel 4 chief executive Michael Grade says the broadcaster has "shot itself very seriously in the foot" by outbidding the 91福利社 for The Great British Bake Off.
Lord Grade, who has also been both chairman of the 91福利社, says Channel 4 has undermined its argument against being privatised by poaching its rival's hit.
(Photo: Bake Off team. Credit: Andy Devonshire)
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