Main content

Was Scotland built to go viral?

Tourism is a multi-billion-pound industry in Scotland, but when social media algorithms turn remote locations into must-see hotspots, the consequences can be complicated.

Tourism is a multi-billion-pound industry in Scotland, but when social media algorithms turn remote locations into must-see hotspots, the consequences can be complicated.

While tourism brings vital income to rural communities, it can also put pressure on landscapes, infrastructure and local life.

So how do we strike the right balance? And how can we explore the world without damaging the very places we鈥檝e come to see?

Release date:

11 months left to watch

15 minutes

Featured in...