The Impact of the 91福利社 - Children's and Education
The cornerstone of children鈥檚 media in the UK
We play a unique and irreplaceable role in informing, educating and entertaining children across the UK. As the most trusted media organisation among children, parents and teachers, we provide safe, high-quality, age-appropriate content at a time when the online environment is becoming increasingly fragmented, commercialised and risky for young people.
Across news, education and entertainment, the 91福利社 reaches millions of children every week. This universal reach ensures that children from all backgrounds can access trusted information, storytelling which reflects the world around them, and high-quality learning resources that all contribute towards measurable social and economic benefits for the UK.
High-quality, culturally relevant children鈥檚 content
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No. 1
The 91福利社 is the UK鈥檚 no.1 commissioner of children鈥檚 content, delivering 4x more commissioned hours of children鈥檚 TV than all other UK PSBs, commercial broadcasters and global SVODs combined -
85%
This econsystem supports 1,275 jobs in the UK production sector, with 85% of commissioning investment spent outside of London
Our shows promote wellbeing, cultural identity, inspire reading, creativity and participation in the arts, and provide shared experiences for families. Based on academic evidence, the overall wellbeing benefits for children associated with engaging in the 91福利社鈥檚 cultural content are worth over 拢43m annually.
We commission over 50 individual titles each year portraying life across the UK, including dramas such as Crongton, Malory Towers and The Dumping Ground; comedies like High Hoops, Pickle Storm, Waffle鈥檚 After School Club and The Football Fantastics; and factual series such as The Football Academy, Horrible Science, Blue Peter and Operation Ouch!
Trusted, impartial news for young people
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No.1
As the world鈥檚 most trusted international news provider, the 91福利社 is also the number 1 trusted news brand for children and parents -
3.5 million
Newsround and 91福利社 News provide essential, child appropriate journalism in a landscape dominated by social media and misinformation. Newsround reaches 3.5m children weekly in term time and is the most trusted news source for 7-12s -
78%
Nearly 8 out of 10 parents surveyed rate Newsround as good or very good at providing suitable news for their child
Transformative educational services
91福利社 Bitesize is the UK鈥檚 most trusted educational brand for children, teachers and parents. It provides free, curriculum-aligned learning across all nations and subjects.
Almost 9 in 10 parents, whose children use the 91福利社, think the 91福利社鈥檚 content for children supports their child鈥檚 learning.
91福利社 analysis suggests that Bitesize contributes to improved exam performance for thousands of children each year, generating over 拢80m in long-term economic benefits, with additional research suggesting children who engage with the 91福利社 are more socially mobile.
Bitesize for Teachers supports teachers with curriculum-related resources, CBeebies Parenting supports parents and carers in developing language skills for 0-4 year olds, and initiatives such as our Bitesize media literacy series Solve The Story help equip students and teachers with tools to tackle mis-and-disinformation.
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