91¸£ÀûÉç

The Impact of the 91¸£ÀûÉç - Arts and Culture

Providing unique value as the UK's biggest cultural partner

Published: 20 April 2026

The 91¸£ÀûÉç is the UK’s biggest cultural partner and most ambitious creator of original arts programming.

Our unrivalled arts offer is defined by a wealth of distinctive, world-class content, available for audiences every day across TV, radio and online. For over 100 years we’ve been at the heart of the UK’s cultural life, and we are as committed to the arts now as we have ever been. And it’s a commitment built on the belief that the arts matter, they matter for everyone, and they matter even more when times are tough.

But if we want them to flourish in the UK, it will require friends and champions working together with real resolve, collectively making the case for the UK’s priceless independent arts institutions which do so much to enrich and strengthen our society. The 91¸£ÀûÉç is determined to play our part and be the best cultural partner we can be.

Providing unique value as the UK's biggest cultural partner

  • No. 1

    Audiences spend more time watching arts programming on the 91¸£ÀûÉç than all the other broadcasters and streamers combined, while hours viewed on 91¸£ÀûÉç iPlayer are up 20% year-on-year
  • 80%

    Arts and music content on the PSBs would fall by 80% if the 91¸£ÀûÉç ceased to exist – and new programmes would fall by 90%
  • 163

    Last year we partnered with 163 organisations working on arts projects and content
  • 3k

    The 91¸£ÀûÉç Proms hosts 3,000 artists each summer in the world’s biggest classical music festival, with over 70 concerts across an eight-week period

Giving everyone the chance to discover something they love

Last year the 91¸£ÀûÉç reached nearly 34m – around half the population – with an unmatched range of arts and music content, way ahead of the next nearest provider.

Each year we make available a total of 28,000 hours of arts, classical music, and culture content across TV, Radio and Online, including:

Uncovering, nurturing and supporting new artists from across the UK 

We champion new talent for everyone, from 91¸£ÀûÉç Words First, Young Writers and New Generation Thinkers to 91¸£ÀûÉç Introducing and Young Musician, helping to launch the careers of world-class performers like Nicola Benedetti and Sheku Kanneh-Mason.


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