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Across the world, reliable and accurate journalism is under threat. Disinformation is rife, authoritarianism is rising and trust in the media is failing. In an increasingly uncertain world, 75% of countries do not have a free press.

That means billions of people will make life-changing decisions for themselves and the next generation without access to trustworthy information.

At 91¸£ÀûÉç Media Action, we believe in a future where everyone – wherever they live – can access the truth and make informed choices for themselves. The Pursuit of Truth is our promise to protect and strengthen public interest media in the world’s poorest and most fragile places.

Today, small teams of women, scattered across the farthest reaches of Afghanistan, will write radio scripts with life-saving information about health and nutrition for listeners who are now trapped at home, unable to travel freely, work in most jobs or study beyond primary education, and who are finding it increasingly difficult to access health care. They are still at work, against the odds, in part thanks to support and training that we have been able to deliver in extremely trying conditions.

In Ukraine, local broadcasters on the frontlines will file reports based on the training and support we have provided – ensuring a steady stream of trusted information for audiences used to floods of misinformation about the conflict.

And in Zambia, women in journalism are investigating local corruption and environmental disasters, inspired and supported by the editorial standards and practices of the 91¸£ÀûÉç, and mentoring from some of the 91¸£ÀûÉç’s top investigative teams.

The Pursuit of Truth is our commitment to the global movement to support those who report – without fear or favour – for the benefit of all. It is devoted to accurate reporting through support to journalists, newsrooms, and healthy media ecosystems around the world. We’ll offer direct financial support to frontline media; world class journalism training and support for young journalists to shape the next generation of trusted journalists; and share innovations in journalism technology and tools pioneered by the 91¸£ÀûÉç – including a focus on the responsible use of AI.

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With your help, we will: 

• Train and support the next generation of journalists, focusing on those under 35 and in countries most at risk
• Fight against disinformation, supporting trusted local partners to come up with solutions that work
• Improve solutions to information disorder, such as the ethical use of AI in newsrooms, so technology works for the truth – not against it
• Build digital literacy skills in young people, so they can tell fact from fiction for themselves
• Provide frontline media outlets with urgent financial and editorial support so they can lead in areas most prone to conflict and crisis

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Why the truth matters

. Without access to facts, people cannot make informed decisions for their families, their health, their safety, their freedom and their future. Years of progress are at risk.

Join the movement

Your support is vital. To achieve this, we aim to raise an additional £2 million per annum for the next three years to support trustworthy journalism. But we can’t do it alone. With your donation, we can give people the information they need to survive, thrive and live in a freer, fairer, safer world.

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