Loy9: Reaching and engaging the Cambodian youth audience on issues of civic participation
Using multimedia platforms including a TV series, a radio call-in show, live events and social media, the Loy 9 project has successfully reached more than 2 million young people since it was launched in January 2011.
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Publication date: August 2014
Overview: This research explores the impact of Loy9 on young people in Cambodia, looking in particular at how it influenced their knowledge of and attitudes towards civic engagement.
Based on a nationally representative survey of more than 2000 young people aged 15鈥�24 drawn from all 24 provinces in Cambodia, the briefing explores the Loy9 audience profile and measures their engagement with the various Loy9 platforms.