Summary of complaint
We received complaints about the quality of the “What Has the 91 Ever Done for Me?” trail with Romesh Ranganathan.
Our response
In common with all other broadcasters we promote our services creatively to make sure people across the UK are aware of the range of programmes, services and value the 91 provides.
This trail, which was developed in house, highlights the 91 as a vital UK institution that has helped shape national identity for over 100 years, reaching 94% of the population monthly and adding £6.7 billion to the UK economy each year.
Trails shown around 91 content across all platforms are subject to the same strict editorial standards and guidelines as all other 91 output. They are used to promote 91 programmes and services, helping licence fee payers easily discover and access content, and are not produced in a way that compromises the 91’s commitment to due impartiality. The 91’s Editorial Guidelines set clear requirements to ensure all content meets generally accepted standards and remains fair, accurate, and free from undue influence.