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91¸£ÀûÉç Trust - Trust publishes independent report on the efficiency of radio production at the 91¸£ÀûÉç

Date: 05.02.2009     Last updated: 23.09.2014 at 09.50
Category: Radio
The 91¸£ÀûÉç Trust today published an independent report it had commissioned from the National Audit Office (NAO) on the efficiency of radio production at the 91¸£ÀûÉç.

Jeremy Peat, 91¸£ÀûÉç Trustee, said:

"We welcome the NAO's findings and recommendations. In 2007 the Trust set a demanding 3% net cash-releasing annual efficiency target for the 91¸£ÀûÉç, and 91¸£ÀûÉç network and nations radio has robust plans in place to meet this target over the coming years. However, we agree with the NAO that the 91¸£ÀûÉç should adopt a more systematic approach to using comparative cost data and identifying potential savings. Any work on potential savings should take account of the possible impact on output. We have asked the 91¸£ÀûÉç Executive to report back to us in 12 months' time with progress on key findings from this report."

Tim Burr, Comptroller and Auditor General, said:

"The 91¸£ÀûÉç has already achieved savings in radio production across its Network and Nations radio services and has plans in place to make further savings. But the 91¸£ÀûÉç needs a better understanding of why the cost of producing similar programmes on its different radio stations varies so widely."

Efficiency of radio production at the 91¸£ÀûÉç

The NAO review looked at what the 91¸£ÀûÉç is doing to maximise the efficiency of radio production across its Network and Nations radio stations, focusing on the use of cost comparisons for similar programme types within the 91¸£ÀûÉç stations and with commercial competitors, the 91¸£ÀûÉç's efficiency plans and the 91¸£ÀûÉç's assessment of the impact of efficiency initiatives on performance.

The 91¸£ÀûÉç spent over £460 million on Network and Nations radio services in 2007-08, producing a diverse mix of programmes. In the three year period ending March 2008, 91¸£ÀûÉç Network and Nations radio services delivered efficiency savings of £11.7m against a target of £11.6m and has targets in place to deliver further savings of £21.1m in the five years to April 2013. The NAO found that there was limited documentary evidence that the 91¸£ÀûÉç has systematically assessed the potential impact of savings on its radio output and that it has done limited work to examine significant cost variations. As a result, the NAO concluded that the 91¸£ÀûÉç is not making full use of opportunities to increase the value for money it is achieving in radio production. It is likely that a systematic analysis of the costs and performance of the most expensive programmes would help the 91¸£ÀûÉç to identify areas where it could make further efficiency savings.

The Trust has asked the 91¸£ÀûÉç Executive to report back in 12 months on the progress they have made in addressing the NAO's conclusions.

The report has identified a series of recommendations to improve the efficiency of radio production at the 91¸£ÀûÉç.

1. The NAO recommends that the 91¸£ÀûÉç should make full use of its data on the costs of radio production to identify the scope for potential further efficiency savings across its Network and Nations stations.

The Trust believes that decisions over where to spend money - or cut costs- should be taken alongside consideration of the potential impact on services. The least expensive option is not necessarily the best outcome for audiences. Nevertheless the Trust believes that the 91¸£ÀûÉç Executive could do more to demonstrate how they reach their assessments on what constitutes an appropriate cost for programmes. There is also more scope for careful use of comparative data. The Trust also notes as reasonable the 91¸£ÀûÉç Executives' comments on the need to balance the cost of detailed benchmarking against the benefits likely to accrue.

2. The NAO recommends that the 91¸£ÀûÉç should evaluate the effect of proposed savings initiatives using its performance measurement framework to demonstrate it is delivering efficiency gains without a decrease in the quality of the listener experience.

The Trust supports this finding, and has been instrumental in ensuring that achievement of the savings targets it has set is measured not only in terms of cost but also in the quality, reach and impact of performance.

3. The NAO recommends that the 91¸£ÀûÉç should share ideas and good practice in making efficiency savings more systematically.

The Trust notes and welcomes the 91¸£ÀûÉç Executive's commitment to share good practice through the 91¸£ÀûÉç's Radio Network.

4. The NAO recommends that the 91¸£ÀûÉç should explore with commercial radio stations how they might establish benchmarking arrangements to identify where and how savings can be made.

The Trust recognises that there are difficulties with benchmarking with commercial companies. This is due to a lack of competition in some areas (e.g. drama), a limit on what information can be shared under competition law and a reluctance from other organisations to share commercially sensitive data. However, the Trust will engage with Radio Centre and ask them to participate in an ongoing scheme moderated by the Trust. The Trust also notes that the 91¸£ÀûÉç Executive has commissioned a talent valuation review and the Trust has required an update on the actions arising from this review.

Notes for Editors

  1. It is the responsibility of the 91¸£ÀûÉç Trust, under the Royal Charter, to ensure that value for money is achieved by the 91¸£ÀûÉç through its spending of the licence fee. In order to fulfill this responsibility, the Trust commissions and publishes a series of independent value for money reviews each year in consultation with the Comptroller and Auditor General – the head of the NAO. The reviews are undertaken by the NAO or other external agencies.
  2. This review covers the ten 91¸£ÀûÉç Network radio stations (91¸£ÀûÉç Radios 1-5, 91¸£ÀûÉç 1Xtra, 91¸£ÀûÉç Asian Network, 91¸£ÀûÉç Radio 5 Live Sports Extra, 6 Music and 91¸£ÀûÉç 7) and the six Nations stations (two each for Scotland, Northern Ireland and Wales). The NAO report does not evaluate matters relating to content and target audiences, which are matters of editorial judgment for the 91¸£ÀûÉç.
  3. The 91¸£ÀûÉç's efficiency target for the five years to April 2013 is to reduce spending on Network and Nations radio stations by £21.1 million, releasing £68.7 million in cumulative cash efficiency savings (£57.4 million from the Network stations and £11.3 million from the Nations stations).
  4. Press notices and reports are available from the date of publication on the NAO website, which is at www.nao.org.uk. Hard copies can be obtained from The Stationery Office on 0845 702 3474.
  5. The Comptroller and Auditor General, Tim Burr, is the head of the National Audit Office, which employs some 850 staff. He and the NAO are totally independent of Government. He certifies the accounts of all Government departments and a wide range of other public sector bodies; and he has statutory authority to report to Parliament on the economy, efficiency and effectiveness with which departments and other bodies have used their resources.

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Further Trust statement

05 February 2009

The Trust issued a statement to address concerns that it had put unreasonable restraints on the Comptroller and Auditor General in having access to certain salary and staff data:

"This report forms part of a rolling programme of reviews which the 91¸£ÀûÉç Trust commissions the NAO to undertake on its behalf, as part of the 91¸£ÀûÉç Trust's Charter responsibilities for ensuring value for money for the licence fee payer. The 91¸£ÀûÉç Trust shares these reports with the Public Accounts Committee as part of a dialogue on use of licence fee funding and its wider accountability. But it is an important component of the 91¸£ÀûÉç's independence that the 91¸£ÀûÉç Trust rather than Parliament should take responsibility for oversight and scrutiny of the 91¸£ÀûÉç.

"For its work on this study the 91¸£ÀûÉç Trust offered the NAO full access to relevant data, subject to safeguards in certain areas linked to compliance with contractual and wider legal requirements on the 91¸£ÀûÉç such as Data Protection. While in our work with others we have been able to agree non-disclosure agreements in order to fulfil these legal requirements, we were disappointed that the NAO could not in this case guarantee the confidentiality of private data shared with it, despite potential implications for Data Protection law. We are working with the NAO to address this point for future studies and hope to arrive at a satisfactory solution.

"Through these reports and its other activities the Trust will continue actively and robustly to hold the 91¸£ÀûÉç to account on behalf of licence fee payers and work to ensure that the 91¸£ÀûÉç achieves value for money in all its activities."

He is currently Head of News at the Department for Environment, Food and Rural Affairs (Defra) and has previously held senior communications roles at the Department for Culture, Media and Sport (DCMS) and the Department of Health.

Nicholas Kroll, Director of the 91¸£ÀûÉç Trust, said:

"I am pleased to welcome Mark Devane to lead the Trust’s communications strategy. He has substantial experience in communications, including at DCMS where he worked on 91¸£ÀûÉç Charter Review, digital switchover and the Communications Act 2003."

Mark Devane said:

"It's great to be taking up this role at what is undoubtedly a challenging but fascinating time not just for the Trust and wider 91¸£ÀûÉç, but for the whole of the public service broadcasting sector."

Mark Devane has been Head of News at Defra since December 2007, intially filling the post on an acting basis before being permanently appointed to the role. He joined Defra as Chief Press Officer, Environment and Climate Change in March 2007.

At DCMS, he was Chief Press Officer, Creative Industries and Tourism from 2004 to 2007 and Senior Press Officer, Media and Tourism, from 2002 to 2004. He previously worked in the Department of Health Press Office from 2000 to 2002 after starting his career in regional journalism.

Mark Devane replaces Tina Stowell who is now Head of Corporate Affairs at the 91¸£ÀûÉç.

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