Further data on AROR scores among target groups in Boston, New York,Washington in the USA; Mexico City in Mexico; Beijing,
Chengdu, Shenyang, Shanghai in China; Prague in the Czech Republic.
| Awareness: |
percentage of people aware of 91¸£ÀûÉç World Service |
| Reach: |
percentage of people who listen to 91¸£ÀûÉç World Service weekly
| | Objectivity: |
percentage of listeners who say that the 91¸£ÀûÉç ‘provides unbiased and objective news and information’
| | Relevance: |
percentage of listeners who say that the 91¸£ÀûÉç ‘provides news that is relevant to me’
|
| Cosmopolitans/Aspirants |
2004/05
Actual |
2005/06
Target |
2005/06
Actual |
| Ìý |
91¸£ÀûÉç |
VoA |
91¸£ÀûÉç |
91¸£ÀûÉç |
VoA |
| Awareness |
- |
- |
20.0 |
8.6 |
9.3 |
| Reach |
- |
- |
2.5 |
3.4 |
1.3 |
| Objectivity |
- |
- |
12.0 |
38.0 |
19.0 |
| Relevance |
- |
- |
12.0 |
36.0 |
22.0 |
No survey carried out in Mexico City in 2004/05 because of difficulty of finding agency to deliver reliable survey data.
| Cosmopolitans |
2004/05
Actual |
2005/06
Target |
2005/06
Actual |
| Ìý |
91¸£ÀûÉç |
91¸£ÀûÉç |
91¸£ÀûÉç |
| Awareness |
86 |
90 |
87 |
| Reach |
25 |
22 |
24 |
| Objectivity |
30 |
32 |
35 |
| Relevance |
40 |
43 |
49 |
No significant international public service radio competitor in the USA.
| Cosmopolitans/Aspirants |
2004/05
Actual |
2005/06
Target |
2005/06
Actual |
| Ìý |
91¸£ÀûÉç |
VoA |
91¸£ÀûÉç |
91¸£ÀûÉç |
VoA |
| Awareness |
21.6 |
29.7 |
- |
8.0 |
29.9 |
| Reach |
2.2 |
1.3 |
- |
0.3 |
0.9 |
| Objectivity |
24.0 |
18.0 |
- |
- |
18.0 |
| Relevance |
20.0 |
10.0 |
- |
- |
9.0 |
Shenyang not surveyed in 2004/05.
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Measuring our performance |
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Performance in four tracker countries/nine cities |
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