91¸£ÀûÉç

The 91¸£ÀûÉç has published the results of a range of measures for the first time today that show public perceptions of quality on the 91¸£ÀûÉç are at their highest for many years.

The results, taken from independent research commissioned by the 91¸£ÀûÉç, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to 91¸£ÀûÉç services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the 91¸£ÀûÉç has also asked audiences whether they view programmes and services across the 91¸£ÀûÉç as distinctive. The results here again show the 91¸£ÀûÉç is performing well.

James Holden, Head of Audiences at the 91¸£ÀûÉç, says: "Audiences are at the heart of everything we do at the 91¸£ÀûÉç, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a 91¸£ÀûÉç service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for 91¸£ÀûÉç, says: "It is encouraging to see that 91¸£ÀûÉç channels such as 91¸£ÀûÉç One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All 91¸£ÀûÉç TV    82	All 91¸£ÀûÉç Radio           80
91¸£ÀûÉç One       81	Radio 1       78
91¸£ÀûÉç Two       83	Radio 2                      81
91¸£ÀûÉç Three     84	Radio 3                      83
91¸£ÀûÉç Four       85	Radio 4                      80
91¸£ÀûÉç HD         85	Radio 5 Live              77

Distinctiveness

All 91¸£ÀûÉç TV    69%  Â	All 91¸£ÀûÉç Radio           73%
91¸£ÀûÉç One       65%	Radio 1                      73%
91¸£ÀûÉç Two       74%	Radio 2                      75%
91¸£ÀûÉç Three     74%	Radio 3                      75%
91¸£ÀûÉç Four       81%	Radio 4                      76%
91¸£ÀûÉç HD         81%	Radio 5 Live              63%

Notes to Editors

91¸£ÀûÉç Press Office