91¸£ÀûÉç

The 91¸£ÀûÉç has announced today changes at 91¸£ÀûÉç Arabic designed to further reinforce the network's position in the evolving media market.

Given the growing importance of future media for 91¸£ÀûÉç World Service – of which 91¸£ÀûÉç Arabic is part – Head of 91¸£ÀûÉç Arabic, Hosam El Sokkari, is to spearhead work for 91¸£ÀûÉç Arabic on the editorial development of user-generated content and social media initiatives.

This will be a full-time project and means his current managerial and editorial responsibilities will be managed by the newly appointed Head of Middle East Region, Liliane Landor.

In his role as Head of 91¸£ÀûÉç Arabic, Hosam will continue to represent and support 91¸£ÀûÉç Arabic international relations activities.

As Head of Middle East Region, 91¸£ÀûÉç World Service, Liliane Landor is now editorially and managerially responsible for broadcasts and future media in Arabic.

As part of his new remit, Hosam El Sokkari will develop and present a new TV programme incorporating social media techniques. He will be working on the creative direction of the project to ensure best practice with social media tools is developed and shared across 91¸£ÀûÉç World Service.

Director of 91¸£ÀûÉç World Service, Peter Horrocks, says: "User-generated content and social media present a rapidly evolving area. Hosam, who has been at the forefront of the development of multimedia content for international audiences in the 91¸£ÀûÉç, is ideally suited to this important aspect of our future.

"Liliane will be responsible for ensuring 91¸£ÀûÉç Arabic continues to be a multimedia leader in one of the most geopolitically important parts of the world. Working closely with 91¸£ÀûÉç World Service English, she will ensure that the 91¸£ÀûÉç's news and programmes in English meet regional needs."

Notes to Editors

91¸£ÀûÉç World Service is an international multimedia broadcaster delivering 32 language and regional services. It uses multiple platforms to reach its weekly audience of 188 million globally, including shortwave, AM, FM, digital satellite and cable channels. It has around 2,000 partner radio stations which take 91¸£ÀûÉç content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices. Its news sites include audio and video content and offer opportunities to join the global debate. For more information, visit bbcworldservice.com. For a weekly alert about 91¸£ÀûÉç World Service programmes, sign up for the 91¸£ÀûÉç World Agenda e-guide at bbcworldservice.com/eguide.

91¸£ÀûÉç Arabic is the 91¸£ÀûÉç's integrated news and information service for the Arab world. It is available on air and on demand 24 hours a day, seven days a week. It is designed to reach audiences on radio, television, the internet – on bbcarabic.com – mobile phones, PDAs and other wireless handheld devices; in whatever way best suits the audience. 91¸£ÀûÉç Arabic is both the largest and the oldest of the 91¸£ÀûÉç's non-English language services. Launched in 1938, it has evolved into the Arab world's leading international broadcaster, covering the political, social and cultural issues that matter to its diverse audiences in the Arab world and across the world. With its 24/7 TV presence, 91¸£ÀûÉç Arabic is bringing the world to Arab audiences – reporting the news wherever it leads. 91¸£ÀûÉç Arabic breaking news alerts are offered via mobile operators as a subscription service in Bahrain, Egypt, Iraq, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Yemen and the Palestinian Territories.

World Service Publicity