91¸£ÀûÉç

The 91¸£ÀûÉç will, for the first time, today share some of its own online video news content with leading UK newspaper websites.

This new partnership means that UK newspapers, for the first time, will be able to feature certain 91¸£ÀûÉç video news content on their websites to complement their own news material.

The Daily Telegraph, Guardian, Independent and Daily Mail are the first newspaper websites that will be able to embed 91¸£ÀûÉç video news content.

The newspapers will be able to choose video material in a number of subject areas that has already been generated for the 91¸£ÀûÉç and has been published on 91¸£ÀûÉç Online.

The video news content is focused on four news areas:

• UK Politics
• Business
• Health
• Science/Technology.

These genres have been chosen on the basis that they represent a good cross-section of the 91¸£ÀûÉç's public service news output on 91¸£ÀûÉç Online.

The 91¸£ÀûÉç will make available all of its video news content in these areas that appears on 91¸£ÀûÉç Online.

91¸£ÀûÉç Deputy Director-General and Head of Journalism, Mark Byford, said: "The 91¸£ÀûÉç set out its intention to open up access to 91¸£ÀûÉç news content as part of the Digital Britain process.

"We regard this initiative as a core part of the 91¸£ÀûÉç working more effectively as a public service partner, with other media organisations utilising 91¸£ÀûÉç news content.

"The way the public is consuming audio and video online is changing. Audiences are increasingly expecting news content to be available wherever they are, rather than always having to navigate to destination sites. We hope this wider distribution will extend audience reach to 91¸£ÀûÉç content.

"However, we are only providing material already produced on the 91¸£ÀûÉç's news website and restricted to certain core public service genres."

Commenting on the partnership Emily Bell, Director of Digital Content, Guardian News & Media, said: "We're always keen to give our online users as much information and content as possible to help them explore news stories, so we're delighted to be collaborating with the 91¸£ÀûÉç on this initiative."

Guy Ruddle, Head of Visuals, Telegraph Media Group, added: "The Telegraph is delighted that the 91¸£ÀûÉç will be allowing us and other media organisations to embed some of its clips on our websites. We have been waiting for the 91¸£ÀûÉç to start sharing its content with us and this is definitely a step in the right direction in promoting partnerships."

The 91¸£ÀûÉç also plans to make the same video news content available to other UK-based news websites.

The 91¸£ÀûÉç is sharing video news content via a phased approach with the first newspapers to embed content among those with the largest online audiences.

Other news websites will also be able to have access to this limited content in the future.

However, the 91¸£ÀûÉç recognises it is up to the third parties themselves to decide whether to take up the offer.

The partnership announced today is part of a broad range of partnership proposals that the 91¸£ÀûÉç has already announced.

Notes to Editors

1. The 91¸£ÀûÉç is sharing video news content from certain public service genres: UK Politics; Business; Health; and Science/Technology. These genres have been chosen on the basis that they represent a good cross-section of the 91¸£ÀûÉç's public service news video content on 91¸£ÀûÉç Online. The 91¸£ÀûÉç has no intention of extending the range of content to genres such as entertainment news and sport news.

2. The 91¸£ÀûÉç content will have the following characteristics:

• The 91¸£ÀûÉç content must not be directly connected with any advertising on third party websites – for example pre or post roll advertisements will not be permitted
• The 91¸£ÀûÉç video news content that can be embedded by third parties will be the same content that is already available on 91¸£ÀûÉç Online
• All 91¸£ÀûÉç content will appear in a 91¸£ÀûÉç branded player with clear on-screen branding, plus link-backs to 91¸£ÀûÉç Online. The 91¸£ÀûÉç is not making available either 'white-labelled' news content (that third parties could brand as their own or editorialise), or 'bespoke' services or content to meet third party requirements
• The 91¸£ÀûÉç public service news content will only be available to UK users – the content will be geo-blocked
• As a public service, the video news clips can be embedded without charge

3. The first newspapers to embed content are among those with the largest online audiences. Based on Nielson Online unique audience data, all UK newspapers with a unique audience of one million + were invited to participate at launch. This phased approach to rollout is to allow the 91¸£ÀûÉç to best manage the process. Other news websites that are interested will be able to access the same content subject to standard terms and conditions on usage. The 91¸£ÀûÉç will make the content available to additional websites as soon as is practicable.

4. Those interested in our video sharing proposals should follow the instructions at this link: .

KR