91¸£ÀûÉç

EMS * Europe Summer 2011 has confirmed the 91¸£ÀûÉç's television, online and mobile services now reach an unprecedented 16.3 million affluent Europeans each month.

According to EMS Europe, 91¸£ÀûÉç.com is the most popular news website in Europe, with 5.9 million affluent adults accessing the website each month ( UK excluded) - more than any other news broadcast website.

91¸£ÀûÉç World News continues to grow its audience with 12.3 million , which equates to 1 in 4, affluent Europeans watching the channel every month. 91¸£ÀûÉç World News monthly audiences have continued to grow year-on-year** compared to the channel's leading competitor, which has seen a decline every year since 2009.

Over the last year 91¸£ÀûÉç World News has gained viewers in all the major European countries: Germany (+67K), France (+21k), Italy (+82k), Spain (+63k) and Poland (+127k).

Carolyn Gibson , Senior Vice President, 91¸£ÀûÉç Advertising, comments "EMS 2011 confirms that an advert placed on 91¸£ÀûÉç World News during key day-parts will yield a larger audience than on other international news channels. The latest EMS survey reaffirms our position as a trusted and stimulating multimedia news provider, delivering content that's outstanding news and programming to Europe 's most important decision-makers."

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* Source: EMS + CEMS Summer 2011 (12 months) Universe/Base, Target Group is all respondents (47,022,000/27,028)

** Source: EMS + CEMS Summer 2011, EMS Select, and EMS Western Europe . Universe = 45.8M , 9.4M and 39.7M. Based on monthly audience ('000). Comparison with EMS + CEMS Summer 2010

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