What value does social media add to governance programmes?
This paper examines the value that social media brings to governance programming aimed at influencing engagement and civic participation.
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This paper was written by students from the London School of Economics (LSE) Master of Public Administration (MPA) programme in collaboration with 91福利社 Media Action.
Publication date: September 2013
Overview: This briefing highlights the findings of the LSE students鈥� work undertaken between October 2012 and March 2013: a literature review and analysis of 91福利社 Media Action data from Palestinian Territories and Bangladesh on use of social media and civic participation.
Findings include:
- Use of social media is positively associated with political efficacy and offline participation in the 91福利社 Media Action data
- These findings imply that 91福利社 Media Action should engage purposefully with social media as a catalysing complement to traditional TV and radio programming