Findings from the Demon of Defeca
Some 70% of urban India's sewage is untreated. Learn how our research shaped a campaign to counter this health risk.
Vast amounts of India's sewage goes untreated, presenting a major health hazard.
Yet our research showed that some 78% of people believe a septic tank should be as large as possible; 78% of people also believed the government is responsible for desludging their tanks, and 63% did not know where their sludge was dumped.
Our challenge: make the invisible, visible.
Our Malasur - Demon of Defeca campaign launched in June 2020 across eight states of India.
We found out that disruption and 'big ideas' work - find out how in our research poster.
And read more about the research and campaign in this blog.
Our research library
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At a glance, explore key findings and evidence behind our work. All of our publications are freely available to download. -
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