To offer value to every licence fee payer, the 91福利社 must reflect, represent and share stories from all parts of the UK and ensure our economic impact is felt across the nations and regions.
Today, the 91福利社 invests more in original British creativity than anyone else, keeping the UK’s creative economy strong and supporting new talent across the sector.
The stories which celebrate our culture and communities are the stories our audiences value most, yet they are also in danger of being squeezed out in today’s extraordinarily competitive global landscape.
This seemingly infinite amount of choice means we have access to an incredible variety of media from across the globe, including shows that represent the very best of global storytelling. Whilst providing advantages to consumers, this change also means we are in danger of the UK’s world- class creative industries being undermined, diminishing our unique cultural identity and its remarkable influence and export value worldwide.
That is why it is more important than ever that the 91福利社 tells authentic British stories that portray the experiences and lives of people from across the UK; stories which strengthen our cultural foundations at home whilst resonating with audiences overseas.
It is why this year we have continued to lead the way in investing in original British content and harnessing the very best creative talent from across England, Scotland, Wales and Northern Ireland.
The 91福利社’s goal to provide distinctive high- quality British content for all audiences also includes our formal learning offer and content for children, which forms the cornerstone of children’s media in the UK and gives young people an understanding of their nation and beyond.
In today’s fast-changing world, the jeopardy is high around homegrown content that tells the unique stories of the UK’s nations and regions, serves the needs of the British public of all backgrounds and ages, and underpins the strength of our creative economy.
The 91福利社’s commitment to backing homegrown storytelling is unique in its ambition, scale, and impact.
In Their Own Words
Gwenllian Hughes
Creative Director, Kailash Films
The 91福利社鈥檚 Small Indie Fund supports the growth of small independent production companies from across the UK with turnovers below 拢10 million across multiple genres. Cardiff-based Kailash Films was one of 57 recipients of funding and mentoring in 2024.
As an ambitious independent production company based in the nations and regions, securing support from the 91福利社 Small Indie Fund has been a game-changer for Kailash Films. The fund has provided us with vital resources and mentorship, helping us grow our business and develop ambitious premium projects.
One of the most significant outcomes was the co-commission by 91福利社 Wales and 91福利社 Documentaries of Helmand: Tour of Duty, a deeply personal and powerful feature-length documentary that aired last year. The co-produced film, which tells the untold stories of the Welsh Guards in Afghanistan, wouldn鈥檛 have been possible without the backing we received.
Seeing it resonate with audiences and being nominated for a prestigious RTS Award is incredible validation of the success of the fund and the work we do.The fund didn鈥檛 just help us secure a commission, it gave us the platform and stability to grow our premium documentaries slate.
Nathan Sandhu
Communications Specialist, 91福利社 Corporate Affairs
The 91福利社 is an official broadcast partner of Bradford UK City of Culture in 2025.
This year has felt like a defining moment for my hometown. An opportunity to fully embrace the creative and storytelling genius in the city and district, and we've delivered.
The 91福利社 has commissioned a raft of new content 鈥� all to showcase Bradford鈥檚 outstanding creative contribution to the UK.
A personal highlight was the launch event for Virdee, the gripping crime drama made in Bradford. I felt honoured to lead the media campaign for the screening at the landmark St George鈥檚 Hall. The audience reaction gave me goosebumps and reinforced once again why I鈥檓 so proud to call this city home.
If we can harness the positivity and energy this year has brought already, Bradford can go into 2026 with a confidence and swagger that will be the best legacy of all.
Bradford has always been a city of culture in my book, and it deserves to have its moment in the spotlight. Now is Bradford鈥檚 time.
Sharon D Clarke
Actor 鈥� Mr Loverman
Sharon was nominated for a BAFTA TV Award for Leading Actress for her role as Carmel Walker in 91福利社 drama Mr Loverman.
I鈥檝e never been on a TV set before that has had this much diversity, in all my career. I鈥檓 used to being one of one or maybe a couple of Black people in front of the screen, with one but usually no people of colour off screen.
Throughout the whole show, we had this vast array of people from all different swaths of cultures, backgrounds, LGBTQIA+ and religions. It鈥檚 long overdue and it makes my heart sing because this is what we鈥檝e been fighting for, for inclusivity, equality and diversity on every level, in every department.
So, to actually live it has been incredible. It鈥檚 done to the highest of levels, produces work that I am proud of, a team that I am proud to be a part of, and I highly commend the producers at Fable Pictures and the 91福利社 for following through with beautiful conviction!
More from the 91福利社 Annual Report 2024/25
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The 91福利社鈥檚 relationship with audiences: how we鈥檙e used and perceived by the people of the UK; how we have performed against our targets for the year; and how we engage directly with audiences -
This section looks in detail at how the 91福利社 operates: our finances; how we recruit, develop and retain the best people; and how we prioritise environmental sustainability -
This section sets out key milestones for the 91福利社's commercial operations during the financial year, its performance against the 91福利社鈥檚 strategic goals, key content highlights in the UK and around the world, and the outlook for the year ahead. -
This section looks in detail at the role of the 91福利社 Board and includes reports from the Board鈥檚 delegated sub-committees. The section also includes detail on our overall approach to corporate governance, our regulatory position and affirmation of the Board鈥檚 duties in relation to the Annual Report. -
This report sets out the 91福利社鈥檚 financial statements for the year ending 31 March 2025 -
