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Question and Answer

I am a hip hop producer based in Edinburgh running an independent record label. Although quite successful in my area, I am having problems breaking into the 'credible' London scene. Do you have any suggestions?

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Most labels based outside London have this problem.

The key thing to remember is even some the rap / hip hop labels based听in London are not successful.

Look at the records that are working in London and try to compete.

Try working with a London based label or distribution company who have an interest in your market.

Collaboration is important but bear in mind there听are big markets nationwide and worldwide for good hip hop.

If it's sales you want, think 'markets' as opposed to 'areas'.

Case in point, Master Ps' No Limit Records which made no attempt to pander to听what the 'credible'听New York scene thought听hip hop should sound like.

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All you need to know

Record your听tracks
Get your music out there
Promote your music
Perform live/Deejaying

Send in your joint to Ras Kwame and get it on air

Listen and Vote
Send in your tracks


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